Popular K-beauty brand Pony Effect is finally coming to Singapore

The cult Korean makeup brand fronted by popular makeup artist Park Hye Min, better known as Pony has finally landed on our shores.

Boasting an incredible following of 5.2 million on Instagram (@ponysmakeup) and over 4 million on her Youtube channel (Pony Syndrome), Pony isn’t a force to be reckoned with in the Korean beauty industry.

Fun fact: she also happens to be the makeup artist for CL, from the now defunct South Korean girl group 2NE1.